Lecturer - Creative Direction & Innovation
Year 3 Lead
BA (Hons) Creative Direction for Fashion, London College of Fashion, University of the Arts London
September 2022 - Present
Leading on insights, futures, strategy, visual culture & research across year 3 units, as well as lecturing on communication design, cultural programming, interdisciplinary practice, and visual culture
Co-Founder - Research & Strategy
Green Lions, London
Feb 2022 - present
ESEA (East and South East Asian) Environmental non-profit
Partner - Sustainability & Strategy Lead
Hamswell Farm, Bath
Nov 2020 – present
Sustainability, research, and strategy lead at family-owned farm (Sustainable Farming Incentive Pilot Farm with DEFRA) aiming to integrate community, culture, land access and regenerative farming systems into the future of the farm (regenerative farming, de-colonisation & land justice, intersectional environmentalism, community partnerships, equity for POC in farming, rural communities and nature)
Participating Professional for Postgraduate Design & Media Crits
Manchester Metropolitan University, Manchester
Jun 2021 – present
External professional for Postgrad Design & Media
Senior Consultant - Insights, Foresights, & Strategy
Various agencies & clients, London
Jul 2021 - March 2023
Creative strategy, insights & foresights for various agencies and clients
Creative brand strategy - consumer insights, competitor analysis, positioning, messaging, proposition, pillars
Research - sustainability, cultural insights & behavioural analysis, trends, foresight
Foresight editorial and content
Associate Lecturer - Creative Direction for Fashion
Creative Direction for Fashion, London College of Fashion, University of the Arts London
Jan 2022 - September 2022
Insights, futures, strategy, and web3
Sustainability Ambassador & Sustainability Board member
WGSN, London
Dec 2017 - June 2021
In-house experts guiding the internal teams and WGSN clients on sustainability practices, innovations and strategy
Sustainability Board founding member
Board goals, strategy and project management
Building external partnerships and relationships in sustainability
Ambassador for industry events and external PR and in-house consultant
Content strategy for restructuring & new content formats across departments
Cross-business and cross-vertical collaboration
Research, analysis & curation of regular sustainability content and editorial
Senior Editor & Strategist
WGSN Creative Hub, London
Aug 2019 - June 2021
Strategist and senior editor for insights and forecasting business
Advisory, brand strategy and creative consultancy for as part of the Creative Hub (Fashion, Beauty, Lifestyle & Interiors, Food & Drink, Entertainment, Consumer Tech, Advisory)
Research for advisory and strategy - consumer insight & trends, market & competitor analysis, brand positioning
Lead researcher and workshop facilitator for macro forecasts
Team leadership, management and mentorship
Strategy, direction and sign-off of hero content
Sustainability, diversity and inclusion lead
Research Hub lead for cross-business collaboration strategy
Digital media, technology, and innovation research lead for fashion department
Client meetings, presentations, and building knowledge sharing industry networks & partnerships
Analysing proprietary data sources to inform content, advisory and strategy
Strategy and direction of video content
Management of budget, outsourcing and freelance network
Global travel for client meetings, event coverage, networking and research
Editor
WGSN Fashion, London
May 2016 - Jul 2019
Content editor for Prints & Graphics and Fashion department of leading trend forecaster
Research, strategy, editorial and analysis for fashion & retail content
Art direction and research lead for content
Research and delivery of product development forecasts, content and trend insight
Video content (concept, production and editing)
Freelancer sourcing, management and direction
Mentorship and training of associates
Consulting, client presentations, meetings and industry networking
Collaboration across teams and departments with a focus on graphics, men’s and youth
Global travel for client meetings, trade shows and research
H&M Divided (Youth), Stockholm
Dec 2013 - Dec 2015
Print & Graphics design studio lead for H&M Divided apparel product development
Art direction, concept and research lead - oversight and sign off of macro trends
Team leadership and management
Department strategy and process streamlining
Regular in-depth sales data analysis, evaluation and departmental presentations of conclusions and actions
Presenting company-wide to business controllers, buying and merchandising heads
Project and studio management
Global travel for both production and research
Creative Executive
Vision Nine, London
Feb 2011 - Jul 2013
In-house creative for events, actions sports and experiential marketing agency
Creative concept & strategy for pitches, delivering live activations for clients, and design
Festival Arts Programme founder and lead (artist sourcing, selection, budget management, feasibility testing, relationship building and production / installation guidance, )
Team leadership and management
Client relationship management
Event art direction, management and production. Sourcing freelancers, contributors and building networks
V O L U N T E E R I N G
Mahjong Club volunteer / Mahjong Club events fundraising co-ordinator / Strategy support for Hong Kong BNO project / ESEA Sisters partnership
Hackney Chinese Community Services, London
Aug 2021 - present
Volunteer for projects and events at the Hackney Chinese Community Centre
E D U C A T I O N
Manchester School of Art (Manchester Metropolitan University) 2006 - 2009
BA (hons) Fashion & Textiles, 1st Class Hons