As a freelance researcher, strategist, educator and creative, I excel in insights, foresights and strategy that drive a future facing approach to design. Passionate about sustainability and inclusion, I strive to re-imagine systems and structures to address our impact on the world. I’ve worked across multiple sectors in content, reporting as well as with some of the world’s best known brands delivering brand strategy, insights and foresights, sustainability strategies, cultural and behavioural analysis, and trend and product development. I’m also a Lecturer at London College of Fashion specialising in insights, futures and strategy.

Growing up on a farm with a Cantonese mother and white-British father, my world was not as coherent as a lot of my peers and cultural dissonance in our household was the norm. This combined with not belonging to either of my extended families, as well as within rural life, posed challenges that have shaped who I am, developing unique skills in understanding people and different perspectives. Culture, identity, community and celebrating being different are central to everything I do. Addressing inequalities, inclusion and assessing our bias in both personal and professional spheres, are also all really important to me.

Running a music festival from an early age as well as co-founding a zine, I’ve also worked in festival art direction and curation, and as a creative executive and graphic designer at a music, action sports and experiential marketing agency. Alongside working across many sectors of the fashion industry, my varied background has cultivated a fascination for culture, creativity and the intersections of visual media, fashion, technology, sound, science, art, critical thinking, climate and social issues. Taking all this in to my work within insights, futures and strategy, I’m excited about the future we can create through these modalities.