With a background in cultural insights, futures and strategy I strive to re-imagine systems and structures to address our impact on the world. I’ve worked across multiple sectors in content & reporting as well as with some of the world’s best known brands delivering brand strategy, insights and foresights, sustainability strategy, cultural and behavioural insights, trend forecasting and futures. I’m a Lecturer at London College of Fashion leading on insights, futures and strategy. 

Growing up on a farm with a Cantonese mother and white-British father, my world was not as coherent as a lot of my peers and cultural dissonance in our household was the norm. This combined with not belonging to either of my extended families, as well as within rural life, posed challenges that have shaped who I am, developing unique skills in understanding people and different perspectives. Culture, identity, community and celebrating being different are central to everything I do. Addressing inequalities, inclusion and assessing our bias in both personal and professional spheres, are all also really important to me.

Performing and producing music under the pseudonym ï𝛞𝒙𝖎. I’m also a Dj, curator, and co-host of the ESEA (East & South East Asian) Sisters show on Voices radio spotlighting emerging talent across the diaspora and beyond. Weaving between genres I play percussive club, bass, high energy breaks to jungle and everything in between when DJing, drawing on Bristol roots and a love of percussion. Classiclay trained, I also improvise on piano producing musical sketches and am working at the intersection of eastern and western influences when producing.

Running a music festival from an early age as well as co-founding a zine, I’ve also worked in festival art direction and curation, and as a creative executive and graphic designer at a music, action sports and experiential marketing agency. Alongside working across many sectors of the fashion industry, my varied background has cultivated a fascination for culture, creativity and the intersections of visual media, fashion, technology, sound, science, art, critical thinking, climate and social issues. Taking all this in to my work within insights, futures and strategy, I’m excited about the futures we can create.


@izzy.earth 
@ixxi.music